About PIC

Our mission is to be the leading worldwide supplier of genetic improvement to pork chain customers through innovative and outstanding genetic technology, health and services.
Founded in 1962 and a subsidiary of biotechnology leader Genus plc, PIC’s business is the genetic improvement of pigs.  In the early 1960s, a small group of Oxford pig farmers, were concerned that the traditional purebred breeders were not producing the right pig for future markets. The farmers invited a group of scientists to devise a way of producing a better hybrid. Following their advice, they bought the best pigs they could find and began to improve them by a process of selection.
PIC is now the international leader in the provision of continuous genetic improvement in swine breeding stock and in world-class technical support to the global pork supply chain. PIC combines quantitative analytics with leading-edge biotechnology to develop breeding stock that helps our customers maximize profitability.

PIC operates in 30 countries spanning 6 continents and we follow all principles of animal welfare in every location.