In the early 1960s, Oxford pig farmers were concerned that the traditional purebred breeders would not produce the right pig for
future markets. They invited a group of scientists to devise a way of
producing a better hybrid. Following their advice, they bought the best
pigs they could find and began to improve them by a process of
PIC has been driving positive and sustainable change in
the pork industry through healthy genetic improvement for over 50 years. We combine on-farm performance with profitability throughout the pork chain. We are
the swine genetics behind local family farms as well as the world’s
most recognized consumer brands.