In the early 1960s, Oxford pig farmers were concerned that the traditional purebred breeders would not produce the right pig for future markets. They invited a group of scientists to devise a way of producing a better hybrid. Following their advice, they bought the best pigs they could find and began to improve them by a process of selection.

PIC has been driving positive and sustainable change in the pork industry through healthy genetic improvement for over 50 years. We combine on-farm performance with profitability throughout the pork chain. We are the swine genetics behind local family farms as well as the world’s most recognized consumer brands.