About Us

Our goal at PIC is very simple: we strive to make our customers the most successful pig producers in the world.

We do this by investing in making a better pig and making that pig better every day. Our genetics are selected with a focus on total economics to maximize the profit for the pork value chain. At the same time, we make sure healthy, high volume, high indexing supply is available in all regions across the globe. Our producers have access to a global team of experts who support them to maximize the value for their business.

PIC has been built on more than 57 years of “Never Stop Improving”

PIC which stands for ‘Pig Improvement Company,’ was founded in 1962 by five English Farmers in Oxfordshire, England.

In the mid-50s, these five farmers under leadership of Ken Woolley had formed a study group that came together in a pub in Wallingford and later in the White Hart in Nettlebed. They discussed how pig breeding in the UK lagged breeding practices elsewhere in Europe. They believed they apply science to pig breeding to make a better pig. This study group led to the foundation of PIC. Phil David, PIC’s leader in the 90s and early 2000s, summarizes the vision of the founders very well: “With a clear customer focus, one of the company’s strengths is in balancing scientific pursuit with the commercial realities of the world of business.”

Today, PIC and its employees are still realizing the founders’ dream. By applying the latest available science to pig breeding, PIC strives to provide pig producers with superior pigs that cost less to produce and provide higher quality pork.

Genetic Improvement

We apply science and economics to make a better pig.

We improve the performance of our pigs by combining advanced science with a practical understanding of the biology of the pig and the needs of producers. We select traits that are commercially relevant for producers and fulfill market demands. And we focus on uncovering or developing technologies we believe will help accelerate the rate of genetic gain.

We continuously invest in all levers of genetic improvement to create more value. We invest in population size, seek differentiated germplasm, and invest in better data capture and algorithms to improve the accuracy of our selection.

We apply those improvements to multiple pure lines to develop specific products that fit different production systems and breeding goals. And we continuously adjust supply with market demands, to be able to make the best products available to our customers.

Our “Never Stop Improving” philosophy means a continuous effort to listen carefully to our customers and drive innovation to create ever-increasing value for pig and pork producers.

Social Commitment

We recognize our social obligations.

With a global supply chain, we recognize our social obligations to the communities we operate in and the animals we manage. PIC is committed to the highest standards of environmental responsibility and animal well-being.

Across the globe, we aim to implement best practices for animal care and environmental sustainability in compliance with local laws. We continually assess and, where possible, improve the impact of our operations on the environment and our animals.

PIC is committed to providing the knowledge, skills and resources necessary to support an effective environmental policy and animal care plan. We aim to set the standards in all of the countries in which we operate.